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An E-Catalog is an online version of our Product Catalog. Our E-Catalogs section displays the collection of interactive flash based presentations of all our latest & exclusive Flyer Collections.

A website's privacy policy is a legal statement providing information about the use of personal information, related to its customers and visitors, collected via the website - by the website owner. We respect your privacy and our aim is to provide you a safe and secure surfing experience whenever you visit our website. Our Privacy Policy is created in order to demonstrate our firm commitment to your privacy. This privacy notice describes our online information practices to inform you about what information we collect, why we collect such information and how we use the information that we collect from our customers and visitors.

4Cs of diamonds - Cut, Color, Clarity and Carat weight. These 4Cs will help you to choose the best diamonds on the same criteria on which jewelers use to select them.

A Diamond Cut by Shape describes the outline of the stone and pattern of the facet arrangement. A stone can be cut in various Shapes like Round, Princess, Heart, Oval, Pear. A Diamond Cut by Depth is the ultimate feature for its brilliance and fire. A stone's cut by depth can be described with Shallow Cut, Deep Cut or Ideal Cut.

Diamonds are found from colorless and transparent stones to ink black ones. Varying degrees of yellow or brown color is common in most of the diamonds and slight difference in color can make a substantial difference in value. The color scale goes from D to Z, with D being the most white and Z being the most yellow.

Clarity is a term used to describe the absence or presence of flaws inside or on the surface of a diamond. The flaws are called inclusions and when they will occur on the surface, they are known as blemishes. These slight flaws make every diamond quite unique but they also do affect the beauty and value of the diamond. Diamond Clarity Grading Scale grades a Diamond with any of the following grades: F (Flawless), IF (Internally Flawless), VVS1 - VVS2 (Very, Very Slightly Included - 1 & 2), VS1 - VS2 (Very Slightly Included - 1 & 2), SI1 - SI2 (Slightly Included - 1 & 2), I1 - I2 - I3 (Included - 1, 2 & 3).

The term "Carat" refers to the weight of a diamond. Each carat is divided into 100 points. When diamonds are mined, large diamonds are discovered rarely in comparison of small ones, which make large diamonds much more valuable. For that reason, the price of a diamond rises exponentially with its size.

Regular cleaning of Diamond Jewelry is essential to maintain shine and brilliance of diamonds. You can clean your diamonds at home by your own by using soft brush, water and soap or by using readymade jewelry cleaners. You can also take services of a professional jeweler, where he will check security of the settings also. You should not wear diamond jewelry while doing heavy work. You should avoid the situation where your diamonds come in contact with chlorine bleach, hair spray or other chemicals because they can pit or discolor the mounting.

A Gemstone is a mineral or rock, which can be used in jewelry after cutting or faceting and polishing. Gemstones are diverse in their beauty and many gems are available in a stunning variety of colors. After a skilled cutting and polishing of a gem, full color and luster can be seen.

The term 'Carat' refers to the weight of a diamond. It is derived from the carob seeds, which are remarkably consistent in weight and shape and so were the favored scale balances in ancient times. A 'Karat' is a measurement used to measure the purity of gold, with 24 karat being the purest. The measurement gauges how much gold vs. how much alloy is in the piece of jewelry.