Trade-Up Policy

We will gladly trade any diamond jewelry purchased from us or elsewhere, towards a new piece in store or online.

Upon inspection, you will get up to the full value of any diamond jewelry purchased from us, in acceptable condition, or will get a trade value, for an item purchased elsewhere.  You can use your trade-up credit to pay only up to half of the price of the new item. For example, if the original item is $500 and the new item is $1000, you pay $500. If the new item is $800, then you pay $400.

For any John Smeal & Co. certified loose diamond purchased from our website, you have mounted in a ring, as well as any stud earrings or solitaire pendants you purchase, you'll receive the full value that you paid as credit toward the purchase of any other diamond of greater value. All that is required is a minimum one-dollar increase. 

Multiple trade pieces cannot be combined. Silver, pearls, alternate metals, watches cannot be traded.